Thursday, February 23, 2012
Marketing
Having the best product is a great start but being able to promote this product in the marketplace is paramount to increasing golf sales and revenues. Our in house marketing team has been very successful at capitalizing on opportunities and reacting to them in a timely fashion to maximize our exposure in a cost effective manner. We constantly monitor market conditions and proactively utilize a combination of TV, radio, website and print media to promote and advertise each property. Ultimately, word of mouth from satisfied golfers, accolades from golf publications and surveys continue to be a stalwart of our market recognition.
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